Top 8 Fujifilm Cameras for Every Creator

One of the reasons why Fujifilm is an unbeatable brand is its unwavering commitment to delivering exceptional updates and feature integrations. With each iteration, their existing line of cameras only gets better and better, making it hard to choose which one is right for you. However, we didn't shy away from the challenge — and after years of extensive research, comprehensive market-value comparisons, and hands-on testing of each camera, we've gained a solid idea of what we think is top-level.

1. Fujifilm X100VI

Best For: Professional and beginner creators who love a minimal and tactile shooting experience, especially for photography.

Finally, the camera we've all been waiting for. It's the most anticipated sequel to the super popular and discontinued Fujifilm X100V.

This masterpiece combines the portability we crave with the exceptional optics Fujifilm is celebrated for. Packed with Fujifilm's latest breakthroughs in digital imaging, the X100VI leaves its predecessor in the dust. This camera is a powerhouse featuring a revolutionary 40MP X-TRANS sensor that promises twice the processing power. The razor-sharp 23mm F2.0 lens is a storyteller's dream, effortlessly capturing everything from the vibrant energy of street life to serene landscapes.

But the X100VI isn't just about advanced specs; it's a tribute to the analog beauty of film photography, blending a vintage dial-based design with cutting-edge technology to delight both retro lovers and modern-day photographers.

The only drawback, I'd say, is the video; while it offers amazing features like up to 6-stops of image stabilization, a built-in 4-stop ND filter, and breathtaking 6.2k 29p 10-bit video — the ergonomic build is better suited for photo nerds.

2. Fujifilm X-H2S

Best For: Hybrid shooters. Excelling in both video and still images.

The Fujifilm X-H2S impresses with its durable new mechanical shutter, boasting a 1/8000th top speed and 15fps burst rate, and rated for 500,000 shots. It offers versatile shutter settings, including fully mechanical, electronic first curtain, and electronic modes. The camera is rapid-fire with continuous shooting with a large buffer, handling up to 184 JPEGs or 175 Raws at 40 fps, over 1000 JPEGs, and 400 Raws at lower speeds.

It introduces 10-bit HEIF file capture, which provides richer color-depth than traditional 8-bit JPEGs, although it lacks HDR gamma mode integration. The in-camera Raw reprocessing option to generate HEIF files and HEIF-to-JPEG conversion enhances flexibility.

The autofocus system sees significant improvements, mirroring the performance of top-tier cameras from brands like Canon, Sony, and Nikon. It offers more reliable subject tracking and better face/eye detection using your chosen AF point or tracking box.

For video, the X-H2S offers advanced features like internal ProRes capture and 10-bit 4:2:2 or 4:2:0 recording in various formats, making it a strong contender in the video department.

Despite its larger size than previous Fujifilm models like the XT-3, X-T4, and X-H1, the X-H2S maintains a solid build with a vintage feel. It's lighter yet durable, with a highly customizable button layout and well-placed, user-friendly dials.

3. Fujifilm X-S20

Best For: Content creators who dig travel and a camera that can promise quality photos and videos for everyday capture.

The Fujifilm X-S20 marks a significant stride in the video-making arena, challenging Canon and Sony's dominance. Fujifilm's responsiveness to user feedback is evident, especially in its effort to balance video and photo capabilities, a demand from users even before the X-H2S launch.

This camera serves as a bridge for professionals who want features like the FX3 and content creators focused more on concepts than ultra-high quality. It's particularly appealing to high-end photographers due to its Fujifilm lineage. The control layout mirrors the X-S10, with only minor adjustments like enlarged and slightly shifted buttons on the top body. The X-S20 maintains a digital exposure control system, distinct from Fujifilm's typical analog-style dials. Interestingly, the 'lower-end' X-S20 sports more exposure control dials than professional models like the X-H2 or X-H2S. This includes a third dial on the opposite side, permanently settable to ISO, a highly intuitive feature.

Targeted at videographers, the X-S20 holds nice video capabilities, surpassing the premium X-T5 in some aspects. Its processor maximizes the sensor's potential, allowing DCI 4K video at 60 fps, internal recording at 10-bit 4:2:2 and 360 Mbps, and 6.2K 30 fps open gate using the full sensor. The addition of F-Log2 enhances the dynamic range to over 13 stops. Impressively, the micro-HDMI port supports 12-bit raw video output.

Despite its compact size posing an overheating risk, the X-S20 is compatible with the FAN-001 accessory, introduced with the X-H2S, mitigating this issue. The camera also supports 1080p video recording up to 240 fps, which can be saved at 24 fps for in-camera 10x slow motion effects.

Vloggers will appreciate the dedicated Vlog Mode, accessible via a dial and allowing for various settings adjustments through the articulating touchscreen. This feature really shows off Fujifilm's commitment to catering to the many needs of today's average content creator.

4. Fujifilm X-T5

Best For: Professional photographers wanting a compact solution to high-quality images for lifestyle and everyday memories.

The Fujifilm X-T5, a new gem in the X-series lineup, offers a blend of high-performance and user-friendly features. Equipped with a 40-megapixel X-Trans 5 HR sensor, it promises exceptional clarity and depth in images. The camera's classic, dial-based layout simplifies adjusting settings, enhancing the shooting experience. Adding to its allure is a seven-stop in-body image stabilization system and a Pixel Shift Multi-Shot mode, capable of producing 160-megapixel files. The X-T5 also includes a three-way tilting LCD with 1.84 million pixels and an ultra-fast electronic shutter capable of speeds up to 1/180,000 sec.

For videographers, the X-T5 doesn't disappoint, offering up to 6.2K recording in 4:2:2 10-bit color internally, with options for 12-bit Apple ProRes RAW and Blackmagic RAW via HDMI. This makes it a versatile tool for both still and motion picture capture. The tactile experience of using the X-T5, with its haptic shutter speed and ISO dials, brings photographers closer to their craft. Its handling balances modern technological advances and an analog-inspired shooting experience, appealing to professionals and photography enthusiasts.

Regarding image quality, the X-T5 outshines predecessors like the X100V or X-E4, offering richer, more detailed RAW files. This is especially beneficial for wedding, portrait, landscape, and architecture photography, where the ability to crop and manipulate images without losing quality is crucial. The camera also excels in video capabilities, recording 6.2K footage at 30P in widescreen format and 4K at 60P. It supports F-Log and F-Log2, offering a dynamic range of 13+ stops, making it suitable for various lighting conditions. Adding ProRes or BlackMagic RAW recording via HDMI adds to its appeal, especially for those who have witnessed Fujifilm's evolution.

5. Fujifilm X-H2

Best For: A pro-level camera for creatives on the move who want top-level features, a low profile, and reliable durability.

The Fujifilm X-H2 is a standout camera in the APS-C category, comparable in versatility and performance to high-end models like the Canon EOS R5. It's an excellent choice for those looking for a high-resolution camera that excels in action and video. With a first-of-its-kind 40.2MP sensor for Fujifilm, it captures incredibly detailed 7728 x 5152-pixel images, making it a powerhouse for photography and videography.

Fujifilm's decision to split the second-generation X-H line into the X-H2 and X-H2S models caters to different user needs. The X-H2 focuses on high resolution with its 40MP APS-C sensor, which is ideal for creating large prints and detailed video work. In contrast, the X-H2S, with its 26MP resolution and high-speed Stacked CMOS sensor, is better suited for capturing fast action and reducing motion distortion in videos.

The X-H2's subject detection system is highly effective in the field and can accurately track small birds, animals, airplanes, and people, even in challenging environments. However, switching between different subject modes can be a bit cumbersome, and the tracking focus mode's area of interest is somewhat more extensive than other systems. Despite these minor quirks, the X-H2's robust focus and deep buffer make it a competent and reliable camera for various shooting scenarios.

6. Fujifilm X-T50

Best For: Photographers wanting a mid-range price with high-quality images.

I recently picked up the Fujifilm X-T50, often referred to as the little sibling of the X-T5, and I've been more than impressed with its performance. Like its family counterpart, the X100VI, this camera sports the same robust 40.2MP sensor, but what sets the X-T50 apart is its innovative Film Simulation dial, which is conveniently located for quick adjustments—perfect for creatives who like to switch aesthetics on the fly.

The X-T50 not only inherits the beloved Film Simulations from previous models but introduces a dedicated dial for this feature, a first in the X Series. Its compact size is reminiscent of the X100VI, yet it offers the versatility of interchangeable X-mount lenses. This makes the X-T50 a powerhouse for quality imaging while remaining incredibly portable—a dream for travel photographers. It supports stunning 6.2K/30P video and includes options like a 1.4x and a 2x Digital Teleconverter, enhancing its utility without bulking up the hardware.

For those looking for a reliable, everyday shooter without the steep price of the X-T5 or the wait for the X100VI, the Fujifilm X-T50 is a stellar choice. It balances performance, affordability, and portability, making it an ideal companion for both aspiring and seasoned photographers. Whether you're capturing landscapes or urban explorations, the X-T50 is bound to impress with its clarity and color fidelity, standing out as a top contender in its class.

7. Fujifilm GFX 50S II

Best For: Professional photographers needing that perfect camera for high-quality projects at a semi-affordable price point.

The Fujifilm GFX 50SII stands out as the best medium format camera for its price, offering remarkable value.

Its super precise autofocus system and in-body image stabilization, offering up to 6.5 stops of stability, allow for easy handheld shooting. With 19 Film Simulation modes, the GFX50S II leverages Fujifilm's extensive color science expertise, enabling creators to produce stunning, vibrant images. The 51.4-megapixel files provide rich detail and considerable editing latitude. While its dynamic range may not match the GFX 100s, the GFX 50SII's 14-bit RAW files capture ample shadow detail, allowing comfortable shooting up to ISO 6400 without significant noise concerns. Even at ISO 12,800, results remain usable, depending on your standards. The camera's film simulation options, including Nostalgic Negative and Eterna Bleach Bypass, add to its versatility. Users can customize six modes for quick switching in the field, a valuable feature for adapting to different shooting environments. The RAW files retain all data, with custom recipes applied to JPEGs, providing flexibility in post-processing.

However, the GFX 50SII's menu system could benefit from a revamp as the expanding feature set feels crowded. The flash sync speed at 1/125th second is adequate but may pose challenges in less-than-ideal lighting conditions, especially with lower-quality lights. While the GFX 50SII can capture full HD video, it's primarily a photography tool, not ideal for serious video production. Its strengths lie in its exceptional image quality and versatility in photography, making it a top choice for professional creators seeking a medium format solution.

8. Fujifilm GFX 100 II

Best For: Creators with deep pockets who can afford the flagship medium format.

The Fujifilm GFX 100 II emerges as Fujifilm's new flagship in the medium-format category, tailored for professionals seeking advancements in both photography and video. This camera introduces an array of software upgrades and a fresh design, but a standout feature is the new Reala Ace Film simulation. Inspired by the color film stock with fourth layer technology, it offers a more neutral color palette with good contrast, making it versatile for various subjects.

A key highlight of the GFX 100 II is its impressive up to 8-stops of image stabilization, which, in initial tests, appears to surpass that of the GFX 100s. The camera's base ISO starts at 80, hinting at enhanced dynamic range capabilities, and it supports up to ISO 12,800 in native mode. It allows shooting up to 8 FPS using the full sensor and up to 20 FPS with a cropped-in electronic shutter. With 425 AF points and Fujifilm's latest focusing algorithm, the autofocus performance is notably faster than the GFX 100s, and the ability to define custom autofocus zones adds to its precision.

Regarding video, the GFX 100 II can shoot up to 8K30P, and according to Fujifilm, 4K60P provides an optimal balance of quality and performance with a rolling shutter under 20ms. It supports multiple recording modes and bitrates in F-Log or F-Log 2, and RAW recording is possible through HDMI. The native ISO for F-Log starts at 400, producing high-quality footage that appeals to photographers and videographers. The camera also enables ProRes recording and direct recording to SSDs, a significant feature for intensive video workflows.

The GFX 100 II is an impressive camera, theoretically and in practice. However, with the rapid advancement of AI in photography, some may question the need for such advanced hardware. Despite potential criticisms of being overkill or overhyped, the GFX 100 II remains a robust tool for professionals who value its high-quality output and creative control.