Rollei 35AF Review: A Blend of Retro Charm, Modern Tech, and Rich History

MINT x Rollei

MINT, the Hong Kong-based company behind this release, is doing something incredibly exciting: making new film cameras at a time when most companies are leaning toward digital. Being a part of this project holds deep meaning for me. Born and raised in Hong Kong, I’ve always been eager to show off the innovative work happening back home, and partnering with MINT for the Rollei 35AF is a true honour. It feels like a full-circle moment, connecting my love for photography with my roots.

MINT has built its reputation on bringing iconic cameras back to life — like their reimagined Polaroid SX-70 — and now they’re pushing the envelope by releasing a completely new 35mm model. As a film photographer, this is particularly exciting. It signals that the analogue medium is still thriving and evolving, giving hope that we’ll continue to see more innovations in film cameras in the future.

First Impressions

The Pros & Cons

The Rollei 35AF is a lightweight and pocketable camera, meaning, you’re more likely to have it with you all the time! However, the lens cap doesn’t fit as snugly as it should, often falling off. Because of this, I’ve started keeping the cap off until I’m either sitting down or packing the camera away. Despite this minor issue, the camera’s compact form makes it a joy to carry and use.

With any new camera, there’s always a learning curve, and the Rollei 35AF is no exception, especially when adjusting to its autofocus system. Initially, you might experience some missed focus, but after 10 rolls of film, I’ve found the more I shoot with this camera, the more I love it. Each roll has been a lesson in maximizing its capabilities, and I’m discovering new ways to get the best out of it in different environments. It’s definitely a camera that grows with you, and the shooting experience becomes increasingly rewarding over time.

One feature that could significantly enhance this camera’s functionality is displaying the shutter speed in aperture priority mode. Knowing the exact shutter speed selected would help you assess whether it’s ideal for your shot. For instance, if the camera opts for a slower shutter speed and you’re concerned about motion blur, you could choose to use flash or manually override the shutter speed — giving you more creative control over the final image.

Another aspect that caught me off guard was the shutter button. It requires a firmer press than expected, which can sometimes lead to camera shake, especially at slower shutter speeds. I’ve been experimenting with different techniques to steady my shots, beyond the usual “hold your breath” trick. I’m even considering investing in a soft shutter release to smooth out the experience and help stabilize those shots.

A Conversation Starter

One of the most unexpected joys of using the Rollei 35AF has been the conversations it sparks. Whether people are familiar with the original Rollei 35 or not, they’re inevitably intrigued by its design. Those who know the legacy of the Rollei often recognise this as the new version and can’t resist asking questions or sharing their excitement about this refreshing take on such a beloved camera. It’s a rare opportunity to bond over the shared appreciation of a classic, with a modern twist.

For those less familiar with the Rollei name — or even film photography in general — the camera’s retro design still catches their eye. The praise for its aesthetic is almost immediate, and it becomes a natural icebreaker, which makes shooting with the Rollei 35AF feel inherently social. As a photographer, engaging with your surroundings or your subjects becomes much easier when the camera itself serves as a conversation starter.

More Friendly for Street Photography

in a time where people have become increasingly wary of being photographed due to the rising prevalence of online content and documentation, this camera manages to bridge that gap. I’ve become more even more mindful about street photography, ensuring that everyone involved feels respected and comfortable. The Rollei 35AF seems to make this process smoother — it opens up dialogue, sparks curiosity, and often leads to subjects being more open to the experience.

This camera not only reignites our own joy as photographers but also introduces others to the beauty of film photography, making it feel less daunting and more accessible. The autofocus may not be quiet, so in some ways, the camera announces itself. However, that’s part of the charm — engaging people and making photography feel less intrusive.

Conclusion

The Rollei 35AF is a beautiful blend of retro aesthetics and modern technology. At $799, it’s an investment, but one that delivers a rewarding shooting experience. The LIDAR autofocus, centre-weighted metering, and built-in flash make it adaptable to different lighting conditions.

For film enthusiasts or those looking for a lightweight, compact 35mm option, the Rollei 35AF offers a compelling package. The fact that it’s being developed by MINT, a company based in my hometown of Hong Kong, adds a personal touch to this release. Being part of this launch feels like a celebration of both film photography and the ingenuity coming out of Hong Kong’s creative community.